It’s only really now that an app like Color would work. Color is a social-photography app. You take photos and it shares and shows photos from other people in the same room. Now if you’re at a party, or a gig or some other social gathering, then this could be amazing.
I’ve tested the app and on my own, it doesn’t really do anything. I haven’t had the chance to test in a real world environment but after hearing more about the app, I don’t know if I want to.

So first off, you have to be literally in the same room! It doesn’t work via WiFi so it’s very sensitive and it knows if you’re in the same room… Here’s how it works.
The app uses your compass to know what direction you’re facing when taking photos. Now the next part is VERY clever. Color actually listens to the audio in the room… It opens up your microphone and listens to what you’re hearing. Now it doesn’t record audio, but it listens to take a fingerprint of the room you’re in, so it can match with other users who are in the same room!

They want to make it possible for a lot of people to be able to take photos, for example at a gig, know where the performer is (as everyone is facing the same way taking photos) and then you can see photos from the front row even if you’re at the back row!
It’s a bit worrying that Color has the ability to listen to my audio without my knowledge or consent. Color don’t actually state anywhere that it listens to audio and this is because it doesn’t listen to audio… It listens to the waveform of the audio and takes a digital fingerprint. There’s no audio file transmitted anywhere and if you could listen to it, it wouldn’t be audio, it would be white noise. So I guess it doesn’t really matter right?
Recently, the Grey’s Anatomy iPad app used the same technology in a different way. The app would open the microphone to hear the show you’re watching and figuring out what you’re seeing. Enabling it to give you precise information about what’s on your TV! I mean, this is kinda cool but I’d probably like to know… Wouldn’t you?
Anyway, go download the app now and next time you’re bored. Take a photo and see if anybody else is using it in the same room!





