So tomorrow Apple are planning a press event to talk about iPhone 4. There’s no word as to what they’re going to talk about but it’s certain to be about the much-discussed ‘antenna issue.’

I put that in quote marks as I don’t have an issue. If I hold the iPhone in a ‘death grip’ style squeeze, it does drop bars. But I don’t hold it like that! Simple.

There’s a number of things that can happen tomorrow, I call it BURRN. Bumpers, Update, Recall, Returns and Nothing.

Bumpers: Apple have already suggested to buy a Bumper if you want to help with any signal issues, would they give them away? I think so, why not? Last time I was in the Regent Street Apple Store, there were hundreds of Bumpers dotted everywhere. Literally, every display desk had a case of them on and there were hundreds hanging with the iPhone accessories. Two days later, they were all gone… A follower on twitter reported that they didn’t have any at all. How odd… Maybe they’re saving them all to send out to any iPhone 4 owners who’d like one… A simple form to give your address and IMEI would be a nice easy way to give out free Bumpers.

Update: iOS 4.01 is rumoured to sneak out later today and possibly tomorrow. iOS 4.1 has been pushed out to developers.
There are several features added to 4.1 and first up, Game Center is back!! (More on that another day) but the main thing that’s changed are the bars. The signal indicator formula has changed and your signal is now shown more clearly and accurately. It’s a software update though and it doesn’t do anything to the real issue.
It you squeeze the iPhone, it still loses signal. If anything, it does take longer to drop all signal so it has improved slightly.

Recall: Never. There are around two million iPhone 4′s in the wild and no company would ever recall that many products. Unless it’s deadly (like a Toyota say) and the problem with the iPhone 4 (as far as I know) isn’t deadly.

Returns: Apple have always said if you’re unhappy, you’ve got 30 days to return it. That’s true if you bought it from Apple, but most networks don’t have a returns policy like that. With O2, you even had to sign a return waiver that by upgrading early, you had NO returns policy. I think Apple may keep this open for customers at their stores, maybe extending the 30 days some.

Nothing: From time to time, Apple have commented on the issue that everyone’s going on about but really, they’ve always said, there isn’t a problem. They may bring out a load of stats, specialists and PR experts to put a stop to all the concerns. They’ll release the iOS update and that will be the end of it.

By inviting ‘high level’ press to the event they’ll make sure they get the publicity they want whatever they decide to do. I’m hoping for bumpers because I’d like to try them but I’m really not concerned about the issue. I haven’t had much difference in dropped calls and if anything, I get better signal in most places.

We’ll see what happens at 18:00 tomorrow though…